AWS 'friendly' names in reporting filters are not 'live'.

These filters are built with the reporting integration process.  After changing AWS 'friendly' names you will need to wait for reporting integration to run for those changes to be visible in reports.  In the meantime, you can navigate to the Setup>Accounts>AWS section, select "Edit Columns" towards the top of the page, and drag in the "Amazon Name" column to get visibility.